Elevate Your Sponsorship Game
Sponsorship activation that's
Informed by Experience
Driven by Insight
Proven by Results
Elevate Your Sponsorship Game
Sponsorship activation that's
Informed by Experience
Driven by Insight
Proven by Results
Who We Are
Playbook provides innovative and expert sponsorship advisory to clients that are motivated to seize the commercial opportunities that exist in a rapidly growing global sponsorship sector.
Many sponsorships fail due to a lack of process, partnership and understanding of how the discipline can turbo charge positive commercial outcomes for both sponsors and rights holders.
Our clients' strategies are driven to succeed though a relentless focus on the target audience, powerful insights, first-party data and are designed to inspire a response that exceeds commercial KPIs.
Everything we do is bespoke and focused on your specific needs and targets.
Our founder James Wynne (pictured left) draws on over 20 years experience in global sponsorship across multiple sectors to create solutions that are cutting edge and commercially focused. James has worked with some of the world's top athletes and brands to create award winning work that constantly seeks out new standards in sponsorship activation and commercial return.